HBO Max: VENENO 360 Campaign

Full 360 Creative marketing campaign for the HBO MAX Original Series, VENENO

My role: Co-creative team lead for the creative marketing campaign. Developed the Key Art, Out-of-Home, Teasers, Trailer, Digital & Social Media content, Youtube and Promotional content.

Series Overview: The series follows Valeria, a young journalism student who discovers she has more in common with La Veneno than she thought. The two women were born in very different times, but their stories become intertwined when Valeria writes a book about La Veneno. Through learning more about her, Valeria discovers her chosen family, how to love herself, and the impact of mass media in the life of an enigmatic entertainer.