HBO Max: THE GIRL BEFORE 360 Campaign

Full 360 Creative marketing campaign for the MAX Original Series, THE GIRL BEFORE

My role: Co-creative team lead for the creative marketing campaign. Developed the Key Art, Out-of-Home, Teasers, Trailer, Digital & Social Media content, Youtube and Promotional content.

Series Overview: The Girl Before tells the story of Jane (Gugu Mbatha-Raw), who gets the chance to move into a beautiful, ultra-minimalist house designed by an enigmatic architect (David Oyelowo). There’s just one catch: the occupants must abide by his list of exacting rules. Jane starts to feel the house changing her in unexpected ways, but when she makes the shocking discovery about her predecessor, Emma (Jessica Plummer), she’s forced to confront unnerving similarities. As the two women’s timelines interweave, Jane begins to question if her fate will be the same as the girl before…