HBO Max: THE HYPE 360 Campaign

Full 360 Creative marketing campaign for the MAX Original Reality Series, The Hype

My role: Co-creative team lead for the creative marketing campaign. Developed the Key Art, Out-of-Home, Teasers, Trailer, Digital & Social Media content, Youtube and Promotional content.

Series Overview: Streetwear designers compete for a career-changing co-sign, $150,000, and try to prove to Offset, Beth Gibbs, and Marni Senofonte that they are indeed worthy of the hype.