HBO Max: Pennyworth 360 Campaign

Full 360 Creative marketing campaign for The DC origin series PENNYWORTH: THE ORIGIN OF BATMAN’S BUTLER.

My role: Co-creative team lead for the creative marketing campaign. Developed the Key Art, Out-of-Home, Teasers, Trailer, Digital & Social Media content, Youtube and Promotional content.

Series Overview: The DC origin series PENNYWORTH: THE ORIGIN OF BATMAN’S BUTLER follows Alfred Pennyworth (Jack Bannon), a former British SAS soldier, who forms a security company in 1960s London and goes to work with young billionaire Thomas Wayne (Ben Aldridge) and his wife Martha (Emma Paetz), before they become Bruce Wayne’s parents. Season three of the psychological thriller begins after a five-year time jump: the civil war is over, and a cultural revolution has changed the world for better or worse – ushering in a new age of Super Heroes and Supervillains. Also starring Paloma Faith, Ryan Fletcher, Dorothy Atkinson, Ramon Tikaram, Harriet Slater, and Simon Manyonda.