HBO Max: AIDA RODRIGUEZ 360 Campaign

Full 360 Creative marketing campaign for the HBO MAX Original Stand up Special, AIDA RODRIGUEZ

My role: Co-creative team lead for the creative marketing campaign. Developed the Key Art, Out-of-Home, Teasers, Trailer, Digital & Social Media content, Youtube and Promotional content.

Series Overview: For her first hourlong stand-up special, comedian/actress/producer Aida Rodriguez takes the stage in the Bronx to tackle the issues of the day – not just because they’re ripped from the headlines, but because they’re in the pages of her personal life story. With her grounded and unapologetic point of view, Rodriguez gets candid about being worn out from political comedy, embracing both sides of her heritage, getting back into the dating game, and so much more. A hilarious, no-holds-barred exploration of identity and family, the special concludes with a documentary of Aida’s travels to Puerto Rico and the Dominican Republic – a celebration of these vibrant cultures as cameras capture Rodriguez reuniting with her estranged father and paying it forward for up-and-coming comedians.