HBO Max: GENERATION 360 Campaign
HBO Max: GENERATION 360 Campaign
Full 360 Creative marketing campaign for the HBO MAX Original Series, GENERATION
My role: Co-creative team lead for the creative marketing campaign. Developed the Key Art, Out-of-Home, Teasers, Trailer, Digital & Social Media content, Youtube and Promotional content.
Series Overview: High school students explore modern sexuality, testing deeply entrenched beliefs about life, love and the nature of family in their conservative community.